Singapore, May 2008: German-based ppi Media GmbH has appointed Singapore-based Medialive Pte Ltd as its sales representative for selected key customers in Asia Pacific.

ppi Media is part of the MAN Roland and has emerged as the leader in providing newspaper manufacturing software with installations at newspapers worldwide, setting new benchmarks in workflow flexibility, user communication, production security and utilisation of resources. With its concept and products, ppi Media has captured the German market, where more than 80% of all daily newspapers are manufactured using ppi Media's products. In recent years ppi Media has begun its expansion into the international market with installations at leading publications in Asia, Europe and the USA. With the appointment of Medialive ppi Media has strengthen its presence in Asia Pacific. Medialive will identify, analyse and lead the sales process for key customers, fully supported by the strong marketing and technical team of ppi Media.

Medialive's Managing Director Reiner Ebenhoch, who has been active in the Asia Pacific publishing market for the past 22 years and has been the VP Asia Pacific, CEO Asia for Atex before founding Medialive in 2003 says: "ppi Media's concept and approach to look
at the newspaper process as a whole integrated process versus the island-type solutions many other vendors offer is fascinating and so needed in this time full of challenges. I am excited about representing ppi Media, because it allows us to provide our customers
with tremendous value and cost-savings as well as bridging the divide between online and print production".

ppi Media's sales director Christian Finder points out the value of he co-operation:"Although we already made some first steps into the Asian Pacific market Medialive is the perfect partner for us now. Medialive is sited in this market and has got a deep understanding of it's business and the needs of the key players. This will bring the potential of our solutions to more Asia Pacific publishers and they will be able to turn it into ROI."

About Medialive Pte Ltd: Medialive Pte Ltd, based in Singapore, provides leading edge technologies and value-adding solutions to publishing houses in Asia Pacific. Its online solutions for recruitment, classified ads and community portals are in use at leading newspapers in Asia Pacific.