Medialive signs partnership with Bluefin Technology Partners LLC
for Asia Pacific
e-commerce solution to increase classified revenues for print and online.
Singapore, August 2008: Medialive Pte Ltd has recently been appointed by Bluefin
Technology Partners LLC (www.getbluefin.com) as a marketing partner in Asia Pacific. Bluefin
Technology Partners gives publishers the e-commerce solutions needed to compete on an
even playing field with “pure-play” online classified vendors without having to sacrifice
revenue or control.
BluefinCMP (Community Marketplace Platform) offers newspaper publishers a hosted solution
with three critical components to secure their local classified franchise, and tap into new
revenue opportunities.
• Bluefin Place Ad – (Ads-in) Web ad order entry for both print and online classifieds to offer powerful “combo” and cross-media” advertising opportunities.
• Bluefin Marketplace – (Ads-Out) Publish online classifieds for buyers and sellers to
compete with “pure-play” online classified vendors.
• Bluefin Command Centre – (Manage) A robust set of back-office tools to control the
website set-up and configuration, track revenue and transaction history, report
Website usage and manage data feed integration.
Individually, these represent world-class capabilities that rival any competitor’s offering.
Working together they provide the ideal Community Marketplace Platform.
“The Bluefin product complements our range of online applications for publishers” says Reiner
Ebenhoch, Managing Director, Medialive Pte Ltd, “it allows our customers to provide a
complete self-service classified portal for print and online that can be tightly integrated with
the customer’s existing print advertising system”.
“Having followed Medialive’s success at bringing great publishing solutions to the Asia-Pacific
region, we are delighted to have them represent our new and exciting company” said Steve
Rosenfeld, General Partner, Bluefin Technology Partners. “With customers already in North
America and Europe, in serving this new market we can now become a global leader
combining self-service print and online solutions for area publishers.”
Medialive Pte Ltd: Medialive Pte Ltd, based in Singapore, specialises in assisting US and
Europe based companies with leading edge technology to establish market presence and
manage sales and support channels in Asia Pacific.
Bluefin Technology Partners, LLC: Bluefin’s single vision is to generate new revenue
sources for publishers by offering advertisers the best tools available to place, review, and
publish print and online media buys. Bluefin Technology principals are dedicated newspaper
industry veterans who know that a combine print and online strategy is what sets newspaper
publishers apart from “pure-play” online classified providers.
