“Signing a contract with The Post Publishing Public Company in Thailand is a remarkable milestone for NMI’s future and growth. We are looking forward to building a mutually beneficial and long-lasting relationship between the two companies,” says Jorma Ainassaari, NMI’s CEO. “According to the feedback received from the Asia Pacific area, there is a notable demand for systems like AMS and the market potential in this area is significant,” Ainassaari points out.

About:
Post Publishing Public Company Limited, publishes Thai- and English-language newspapers, magazines and web publications.

Northman Matrix International Oy, based in Oulu, Finland is the provider of a market-leading cross-media advertising solution, which is used by most of Finland’s newspapers, magazines, radio and TV stations.

Medialive Pte Ltd, based in Singapore, specialises in assisting US- and Europe-based companies with leading edge technology for media to establish and manage sales and support channels in Asia.

June 2004: Medialive Pte Ltd, NMI’s partner in Asia Pacific, announces that the Post Publishing Public Company Limited in Thailand has signed an agreement with Finland’s Northman Matrix International Oy (NMI) to install the company’s Active Media Service (AMS). AMS, a true cross-media advertising database which allows the input of a large variety of formats and the automated distribution of advertising data to a large variety of media, such as print, web, WAP, Teletext, SMS, and MMS. Post Publishing will also use the AMS for interactive promotion campaigns, a service that will benefit both readers and advertisers.

“We believe that the AMS system is the long-awaited bridge between our traditional print media and new emerging media such as the Internet, WAP, SMS, etc,” says Khun Supakorn Vejjajiva, Post Publishing’s Marketing Communications Director. “This system will provide both our advertisers and our readers with easy access to a unique, innovative, and fully-interactive advertising service. It will also open new revenue channels for our company.”