Medialive to Market Redmatch’s Online Recruitment Platform in Asia Pacific

Software Solution Generates New Revenue Streams for publishers

Singapore, July 2005: Medialive Pte Ltd has recently been appointed by Redmatch Ltd (www.redmatch.com) as a marketing partner in Asia Pacific. Redmatch’s solution enables newspapers to provide online career classified advertisements as part of a fully integrated online-offline recruiting solution. This unique offering provides new revenue-generation opportunities for newspapers, significantly offsetting today’s downward trend in print advertisements for recruitment ads. Powering over 500 of leading newspaper career sites and salary surveys globally, such as The Washington Times, LaRepublica and LeMonde, and the fastest growing recruitment advertising platform in the United States, “The Job Network” (www.thejobnetwork.com) - Redmatch Recruiter enables newspapers to become more competitive and profitable by:

· Offering a new class of recruiting services that can generate a substantial stream of new revenues.
· Increasing the value of both print and online employment ads, making newspapers more competitive.
· Enhancing the loyalty of candidates, employers and recruiting agencies, by offering a solution that dramatically improves the recruiting process.

The Redmatch solution seamlessly integrates with existing job sites and is compatible with the employment ad sales model. The basic Redmatch design rationale is to bring advertisers to job seekers and job seekers to advertisers as quickly, effectively and simply as possible.

“The impact, online recruitment ads have made on print advertising is undeniable” says Reiner Ebenhoch, Managing Director, Medialive Pte Ltd, “Redmatch enables newspapers to maintain the leading advantage over online-only services”.

“Redmatch provides newspapers with powerful ammunition in the intensifying battle for the dominance in the recruitment advertising market,” said Daniel Avidor, President, Redmatch Ltd. “This holistic recruitment platform enables employers and potential employees to find each other efficiently and quickly, while at the same time providing an ongoing revenue stream for the newspaper.”

Medialive Pte Ltd: Medialive Pte Ltd, based in Singapore, specialises in assisting US and Europe based companies with leading edge technology to establish market presence and manage sales and support channels in Asia Pacific.

Redmatch Ltd: Redmatch is a leading provider of online recruitment solutions for corporations, publishers and staffing companies, hosting software solutions serving thousands of enterprises globally. Redmatch’s Chairman Alan Schonberg, is the founder and Chairman Emeritus of the world’s largest Recruitment Agency MRI (Management Recruitment International) with over 1,200 offices worldwide.

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